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Chilly in London
Sometimes you can submerge yourself in London culture. Sometimes you need an escape. Tucked away, last night, inside the bare-bricked surroundings of Levi’s flagship store, pianist, singer and...
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Full Frontal. Graphic, Too.
Cool is subjective - in my opinion a cool T is based on brand relevance, it depends on where it comes from and where it’s going. A bad T is a design that exploits current predictable pop culture art /...
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Smile and Say "Cool!"
We don’t normally let others do our blogging for us, but we’ll make an exception this time.The folks at the Levi’s® Photography Workshop this week held a private photo shoot for students at New York’s...
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Hand-Crafted Surfing
Danny Hess makes his surfboards the old fashioned way: by hand, one-at-a-time, with wood. It’s his passion. And a lot of the surfers who borrow one for a test ride end up buying one. That helps Danny...
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Pas de Denim
In ballet, the term pas de deux means “step of two. In New Orleans, they’re doing a pas de deux– or two – in denim. In Levi’s® jeans, to be precise.And precision is what ballet is all about, right?The...
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Hooray for Hollywood...and Levi'® Jeans!
If you work for Levi’s®– or even if you don’t –read more
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We Get Letters: From a Brooklyn Artist
Randy Wray is an artist and a fan of Levi’s® jeans. He merges the two in his Brooklyn home, creating works of art from recycled denim and so much more.Randy recently shared some pictures of his works,...
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Andy Warhol, Statuesque in Levi's®
Gothamist.com summed it up well: Andy Warhol is getting an extension on his 15 minutes of fame.Yesterday evening, “The Andy Monument” was unveiled in New York’s Union Square, in front of Warhol’s...
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The Amazingly Creative Sagmeister
One of the best parts of my work is interacting with amazingly creative people – at Levi’s® and beyond.In the “beyond” category, Stefan Sagmeister is up at the top. The Austrian-born artist is one of...
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Haus of Strauss Opens its Doorsto The Black Keys
Next time you see the Grammy-winning rock duo The Black Keys perform, see if they’re wearing their customized Levi’s® Trucker jackets.Our Haus of Strauss recently hosted Ohio’s finest and gave industry...
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Blue Jeans, Reborn
When Pete Goldlust reached out to us about his recycled denim art, we weren’t sure what to think. But we certainly didn’t expect anything as colorful as this!read more
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French Ties
We’ll let the pictures from Levi’s® new Champs Elysees store do most of the "speaking," but you need the backstory.Last night, the Levi's® brand launched its second “Vive Les Friends” collaboration --...
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OBEY Mr. ANDRE
The new Levi’s® brand Champs-Élysées store is a great place to find not only the brand’s best product, but also a showcase of some pretty fantastic art.In an earlier post, French Ties, we showed you...
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The Biker, Oil and Leather
Levi’s® Vintage Clothing digs deep into the Levi’s® archives to capture and reproduce iconic garments from bygone eras. For Fall 2012, they're paying tribute to the rebellious spirit and renegade style...
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Approaching the Final Station
Over the course of three weeks this month, the Levi’s® Station to Station train is traveling from New York City to San Francisco, making nine stops at train stations across the country.Next stop,...
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An Icon for Icons
Made for each other.That may be the first thought that enters your mind when you step inside the Levi’s® x Airstream trailer filled with some of the best-known products from the Levi’s® brand.In New...
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